Natural Food with Unique Indonesian Taste Enlivens the Natural Products Expo West 2018

Anaheim, 15 March 2018 – Innovative products with unique taste and all-natural ingredients from Indonesia was promoted at the Natural Products Expo West, 9-11 March 2018 at the Anaheim Convention Center, organized by Indonesian Trade Promotion Office Los Angeles. Three exhibitors represented three export-ready natural food companies.


Located at Hall B, the Indonesian pavilion presented savory natural treats and organic products such as crunchy jerky made of cassava leaves, Torch Ginger Chili Sauce, thick-cut purple and yellow organic sweet potatoes seasoned with organic coconut sugar and salt, organic coconut sugar, as well as various organic teas.


Jawa Import's Cassava Leaves Jerky and Torch Ginger Sambal


For those familiar with the island of Bali, the Torch Ginger Chili Sauce is a condiment inspired by Sambal Matah; a sweet and savory chili sauce the Balinese often made from a herb known as ginger flower. For the health-conscious sweet-toothed, Indonesia provided a healthy organic coconut sugar, cooked slowly to achieve a light-brown color and made of 100% coconut sap with no fillers. Various teas – black, oolong, white, and green – taken from the mountaineous and organic plantation of Harendong in Lebak, Banten complemented the kick from the spices and provided a refreshing finish to those sampling at the booth.


Harendong Tea Plantation; Rembyung Sakha's Organic Purple and Yellow Sweet Potato Chips


“Seeing the growth of natural and organic food segment in the US, ITPC LA embraces the momentum by joining the Natural Products Expo West and supporting several Indonesian entrepreneurs in the food industry,” said Director of ITPC Los Angeles, Antonius Budiman. “We see that the show is a good fit for Indonesia, knowing our country’s capacity of producing quality food products,” he added. The Natural Products Expo West is the biggest exhibition carrying natural and organic products. Food, lifestyle, and health products entering the show have to be selectively curated by the exhibition management every year.


The constant flow of crowd at Natural Products Expo West 2018


Indonesian F&B Export to the US. In general, the total export of Indonesian food and beverage products to the US in 2017 reached USD 1.4 billion with a growth of 18.3% compared to 2016. For condiments, the value of Indonesia's exports to the US in 2017 was recorded at around USD 3 million, an increase of 22.23% compared to the previous year. Meanwhile, for coconut sugar products, Indonesia is currently ranked 4th as a supplier to the US with a market share of 5.51%. The export of value of this product in 2017 reached USD 30 million, an increase of 13.96% compared to 2016. Export increase also occurred for snacks such as chips, reaching USD 618 thousand, an increase of 21% compared to 2016. Moving forward, ITPC LA will also promote Indonesian tea (specialty and Ready-to-Drink tea) at the upcoming World Tea Expo in June of 2018 in Las Vegas, US. If you are a tea lover, come visit our Indonesia booth at #501.