Business-Matching at the Winter Fancy Food Show 2018

Various Indonesian food products were showcased at the Winter Fancy Food Show exhibition on 21-23 January 2018 at Moscone Center, San Francisco. At the show, ITPC LA, the Consulate of the Republic of Indonesia San Francisco, and exhibitors of various Indonesian products meet with Executive VP Khong Guan USA Corp, the largest distributor of Asian products in the US mainstream market and with Kroger's supermarket-chain Sourcing Manager, one of the major retailers operating 2,778 supermarkets in the US.


The Indonesian Pavilion displays various products, including specialty coffee from one of Indonesia's leading brands.


ITPC LA arranged one-on-one consultation sessions between the participants and the owner of Khong Guan USA Corp in the Indonesian Pavilion. Khong Guan USA Corp also curated the various products. All participants received feedback to make composition and packaging adjustments for US consumers, and will then get guidance from Khong Guan USA Corp before entering the distribution line.


Specialty Tea was also on display at the exhibition, cross-promoted alongside black almond cookies. These cookies are getting packaging feedback from Khong Guan in order to have a more sustainable shelf-life before entering the KGC distribution.