Las Vegas Rock ‘N’ Roll Marathon, Health & Fitness Expo 2019
ITPC Los Angeles participated in the Las Vegas Rock exhibition 'N' Roll Marathon Health & Fitness Expo 2019 in Las Vegas, Nevada, United States. The Health & Fitness Expo 2019 is a series of activities from Las Vegas Rock 'N' Roll Marathon, one of the largest and oldest annual running events in the United States. This year, there were approximately 40,000 runners, who came not only from the city of Las Vegas and its surroundings, but also from all US states and the world, including Indonesia. The exhibition that is open to the public takes place on November 14-16, 2019 at the Las Vegas Convention Center, Las Vegas, Nevada. Through this exhibition, ITPC Los Angeles seeks to target the retail market through the sports-loving community and communities that adopt a healthy lifestyle in the United States. The community segments like this are usually not sensitive to the price of the product, and are willing to incur more costs as long as the product they are interested in can meet certain criteria or standards they want.
Observing the rapid sports industry and healthy lifestyle trends in the United States, as well as the increase in exports of Indonesian sports products to the United States, coupled with the tension of trade war between the United States and China which resulted in additional import duties for sports products from China such as clothing sports and sports shoes, it will further open opportunities for manufacturers of sports and food and beverage products that support a healthy lifestyle from Indonesia to gain a greater market share in the US.