Indonesian Artisan Products Showcased at Prestigious Exhibition in Los Angeles

Los Angeles, 22 April 2018 - Indonesia Trade Promotion Center Los Angeles (ITPC LA) is once-again targeting artisan products in the United States (US) by showcasing Everina to the Renegade Craft Fair Los Angeles on 21-22 April 2018. Attended by 300,000 visitors annually, the Renegade Craft Fair is the world's largest exhibition of prestigious artwork and products. The displayed products must pass through a very careful curation process by exhibition management.

Everina Owner Emily Pelankahu enjoying her time with customers at the Renegade show

Welcoming spring, the most popular product during the exhibition is a cross-body bag made of weaved "ate grass" decorated with tassels and pom-poms of various colors. The Indonesian pavilion also features tote bags made of seagrass and clutches made of ikat. Each Everina product highlights the work of women craftsmen in NTT and Bali. The Everina brand is committed to bring Indonesian artisan products to the US market and improve the quality of the craftsmen's well-being.

Earlier this year, Everina has successfully signed the Amazon Handmade e-commerce platform after it was reunited with Head of Amazon Handmade North America by ITPC LA at Renegade Craft Fair Seattle. 

The cross-body bag made of weaved "ate grass"


Indonesian Bag and Accessories Export to the US - Exporting bags and accessories to the US has a positive outlook. US imports bags and accessories from the world reached US$13 billion by 2017, up 1.62% from 2016. Currently, Indonesia is the seventh largest source of bags and accessories imports in the US with a value of USD 241 million and market share of 1.86% in 2017, up 40.25% from 8th place with USD value 171.8 million and a share of 1.35% in the previous year.

As artisan products have become an essential component of retail sales, ITPC LA continues to support Everina to perform on various occasions and push artisan products to enter the US market. Large retailers such as Nordstrom, Macy's, West Elm, and even Whole Foods has also sought after products made by local and global craftsmen because of its fast turnaround and its appeal to buyers.