Santa Monica, October 7, 2017 – More than 2,000 cups of Indonesian tea were raided by Explore Indonesia Festival 2017 visitors at 3rd Street Promenade, Santa Monica, California on October 7, 2017. On the especially hot day, visitors enjoyed the assortment of Organic Spiced Black Tea Latte, Organic Lemongrass Jasmine Tea, and the Organic Lemongrass Ginger Tea, garnished with lemon, all created by certified Tea Master, Inggrie Wijaya.
The Tea Bar is part of the Ikat and Tea Festival, Explore Indonesia 2017, which is a cooperation between Indonesia Trade Promotion Center (ITPC) Los Angeles, Consulate General of the Republic of Indonesia (KJRI), Indonesian Women Alliance (IWA), and Agriculture Attaché Washington DC.
The various tea blends that were displayed at the Tea Bar combined indigenous Indonesian tea with a variety of organic spices such as ginger, cinnamon, and lemongrass in order to produce a new flavor that many visitors enjoyed. These spices also utilize natural ingredients from the Premium Ginger Drink from Singabera. The Tea Bar also featured a variety of snacks such as biscuits and wafers that are suitable to be consumed with tea. Visitors were particularly interested in the tea-flavored candy that was also displayed.
Indonesia has a lot of potential as a tea exporting country. The US tea market size, which is currently estimated to be around $462 million, and the demand for tea in the US have significantly been growing. Tea has also expanded its usual target customers towards reaching younger people, such as the millennials, who are increasingly aware of the health benefits of tea consumption. Tea has become a part of their lifestyle. The US Tea Association notes that Americans consume about 84 billion cups per year, with 80% of consumption comes from black tea. Green tea takes 16% of consumption while the rest 4% goes to oolong tea, white tea, and others.
The increasing trend of tea consumption in the US is also reflected in the increase of Indonesian tea export to the US, which has increased 33% from 2015 and reached US$8.8 million. Currently, Indonesia is ranked 12th among tea exporting countries to the US, with leaders such as China, Argentina, and India. The export composition of Indonesia tea products to the American market consists of 78% black tea and 19% green tea. The promotion of Indonesian tea is expected to further improve Indonesian tea exports to the US.