Loading...

Aiming at the Potential of US Musical Instrument Market, ITPC LA Supports Indonesian Brands at The NAMM Show 2018

Anaheim, 28 January 2018 - ITPC Los Angeles took advantage of the momentum of increasing import of Indonesian musical instruments by the United States by presenting several Indonesian brands at the National Association of Music Merchants (NAMM) Show 2018 which took place on 25-28 January 2018, at Anaheim Convention Center, California. The Indonesian Pavilion presents Stephallen Guitars, iVee Guitars, and Sugar Amp. The NAMM Show is the largest musical exhibition in the world, attended by producers and buyers from around the world.

Indonesia's reputation as an exporter of musical instruments and amplifiers has been well known; Indonesia produces many world-renown musical instruments such as Ibanez, Fender, Cort, Wild Custom, etc. as an Original Equipment Manufacturer (OEM).

With an increase in musical instrument exports of 19.93% with a value of about USD 133.8 million and a large export of amplifiers of USD 60.9 million in the period of January-October 2017, now is the right time to promote Indonesian brands in the US market.

Stephallen Guitars featured their Neoclassic Series, Roadstardan also The Headless Signature Series Apame at The NAMM Show this year. Stephallen had appeared in the Top 25 Indonesia Exotic Brand 2017 SWA Magazine.

Sugar Amps on this occasion presents their latest stunning Sugar GX15 Mpu Gandring, made of Sonokeling Wood with classical Javanese ornaments. They also featured their Jarambah, Baklava and Brownicoustic series.

In the Boutique Guitars area, iVee Guitars had the honor of being the only Indonesian brand to receive a special invitation from the organizers of The NAMM Show 2018. iVee Guitars presents Jr Special "Manggani Dragon II", newt-reso "Gayo", "Red Queen" a Red Special Salute and new-T "Barong". Guitars with premium quality is the target of world-class guitar collectors.

ITPC Los Angeles will strive to continue increasing the export of Indonesian musical instruments, especially by carrying Indonesian brands to the US market.